Themes
Terri Seydel
Featured Work
Welcome! Please explore this selection of published work and representative use cases of large-scale corporate programs.
Fueling Curiosity & Fostering Growth
Client: American Red Cross
The Challenge
The Red Cross promotes preparedness as the best way to manage emergency situations.
The Solution
Blog and Social Media posts for frequent promotion.
Client: American Red Cross
The Challenge
The Red Cross depends on volunteers to provide humanitarian services in the wake of disasters. The organization uses on-going recruitment campaigns to attract volunteers with a wide variety of skills and interests.
The Solution
I write frequent feature articles using a story-telling approach to celebrate real-world volunteers with the intention of inspiring people to volunteer in their own community.
*Inspired National News Coverage
Client: Start Up Digital Organization
The Challenge
A new team of Digital experts needed to establish an operating model to help them advance from 'storming' to 'norming' phase within a short time frame.
The Solution
As their communication and operations lead, I led the effort to develop:
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Service Catalog & Engagement model
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Ways of working playbook
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Knowledge Base
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Maturity Roadmap
* Images are representative graphics only. Final content not shared to protect the intellectual property of the client.
Client: Start Up Customer Experience Organization
The Challenge
A group of Customer Experience (CX) experts needed to formalize their efforts to teach and foster the CX mindset, principles, and best practices.
The Solution
I developed a strategy and content based on a learner's journey roadmap including:
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Internal knowledge base
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Learning modules
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Communication plan
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Engagement monitoring and metrics
* Images are representative graphics only. Final content not shared to protect the intellectual property of the client.
Client: Life Sciences Human Resources Team
The Challenge
The client wanted to test the use of GenAI with high-value processes to validate anticipated efficiency and creativity gains.
The Solution
I developed an early adopter strategy, program, and content to facilitate training, collaboration, and measurement of outcomes while developing champions for scaling the solution in the future.
* Images are representative graphics only. Final content not shared to protect the intellectual property of the client.
Client: Tech Innovation Team
The Challenge
A start-up innovation team wanted to harness Artificial Intelligence as an amplifier for their work.
The Solution
We developed a self-paced multi-deminsional learning program for participants to advance from learner to AI Innovation Ambassador.
* Images are representative graphics only. Final content not shared to protect the intellectual property of the client.
Program Recommendation slides
with Mission and proposed action plan
A few words from my clients
"Terri is an innovative and collaborative leader; she is also exceptional at communications and cultivating ideas she has extensive experience in healthcare and would bring value to any company she works with. She has a very positive energy and is a joy to work with. "
Mary Geraty, Director Digital Marketing
"Terri possesses an amazing talent for synthesizing complex information and concepts into clear, compelling strategies. Her expertise in developing communication plans and content is uniquely reader-focused, catering to their interests and needs. In partnership with our Digital Innovation team on a variety of projects, Terri has been pivotal in refining our messaging to ensure clarity and appeal, supported by thorough and strategic execution. Her contributions have been invaluable and I eagerly anticipate the prospect of future collaborations."
Tamara Mansfield, VP Innovation
Client: Beyond Discovery Career Coach
The Challenge
The client wanted to explore targeting a market of midlife professionals.
The Solution
Research and creation of content package on topic of "Encore Careers' including:
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MidLife Professional persona
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Series of Articles
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Canva designed posts for LinkedIn, Instagram & Pinterest
